Rebirth of Retail

The consumer-goods industry has been facing an array of challenges that have made things more difficult for managers of global supply chains and the companies that rely on them. And that’s where Trax comes in – as a specialized tech solution that better enables brands, retailers, and shoppers to take smart actions in-store.

A complex offering that we needed to help get across as Trax wanted to relaunch itself ahead of its IPO. So, we helped them “consumer-ize” their offerings and reposition the brand – no easy feat at the height of the pandemic.

The result? A transformation in the way we look at brick and mortar.

Welcome to the rebirth of retail, with Trax.

Creative Agency: Iris Singapore
Creative Group Head: Vanessa Tan
Art Director: Daniel Aung
Senior Copywriter: Darren Tan