See the Bigger Picture

To demonstrate the new reality, Crowne Plaza needs to start from the old world with both words and visuals. We urge business travelers to see beyond motivational posters for success. In the sea of aspirational sameness, Crowne Plaza is not afraid to stand out.

At Crowne Plaza Hotels & Resorts,
you too will see the bigger picture of success.


Creative Agency: Iris Singapore
Executive Creative Director: Ed Cheong
Deputy Creative Director: Shu Yau Cheng
Senior Art Director: Diego Barboza
Art Director: Daniel Aung
Copywriter: Huu Anh Nguyen
Senior Producer: Jenni Stiebel
Junior Producer: Luke Pidgeon
Production House: Rolla
Director: Jake Nam