While pressure cooking has been around for a long time, there is a gap in consumer understanding the proper usage of the cookers. Our target audience appreciates the craft that goes into preparing a complete dish but time and effort gets in the way of their ambitions.
With the new Philips Multicooker, pressure cooking was made effortless so that everyone can truly be a maestro in the kitchen.
Creative Agency: Iris Singapore
Deputy Creative Director: Shu Yau Cheng
Art Director: Daniel Aung
Production House: Abundant
Director: Clovis Ong