The power of Frappuccino gives you all the feels with just one sip. To launch Starbucks Frappuccino’s new brand platform and flavours in 15 APAC markets, we showed Asian millennials how to stop worrying about life and just #GetTheFeels
Fulfilling the Feels
When fans started commenting, we let our heroes reply to them with custom GIFs.
We kept the conversation going with custom GIFs for each new Frappuccino flavor.
Creative Agency: Iris Singapore
Executive Creative Director: Ed Cheong
Deputy Creative Director: Shu Yau Cheng
Art Directors: Daniel Aung, Qianwen Huang
Copywriter: Huu Anh Nguyen
Designer: Jun Siow
Executive Producer: Tasmin Vosloo
Director: Pabz Alexander
Production House: Electric Lime