AGENCY INITIATIVE

Jolly Trolly

Adland is full of brutal keyboard warriors that constantly throw out anonymous hate comments. Together with my fellow art directors, we picked out 10 of the ugliest comments and turn them into exclusive pieces of art on the notebooks. All proceeds from the books are going to The Red Pencil – an NGO that partners with hospitals, family centres, homes, shelters and schools to attend to the emotional needs of children, adults and their families through Arts therapy.

Credits:

Creative Agency: Iris Singapore
Executive Creative Director: Ed Cheong
Senior Art Director: Royston Ang
Art Directors: Tania Sim, Daniel Aung, Jessie Lam, Eugenia Clara