Starbucks Ultraviolet Ice Blended is served with a color-changing surprise. With that insight in mind, we created a galaxy-themed key visual to highlight the mysterious side of the drink, with the layers of ripple representing the breaking out into the hidden Ultraviolet side.
Partnering seemingly ordinary people who have hidden exceptional talent, we created teasers to hint at the cooler side of the new drink.
The mystery was then revealed in layers over three days on Instagram and through Facebook Live Photo.
Creative Agency: Iris Singapore
Deputy Creative Director: Shu Yau Cheng
Art Director: Daniel Aung
Copywriter: Huu Anh Nguyen
Senior Editor: Pamella Ang
Designer: Jun Siow
DI: Felix Wang